Code is now organized by api version. So formatting has moved to
the api.v1 module. Instead of holding a separate ResultFormatter
object per result format, simply move the functions to the
formater collector and hand in the requested format as a parameter.
Thus reorganized, the api.v1 module can export three simple functions
for result formatting which in turn makes the code that uses
the formatters much simpler.
Use a directory for the submodule where the __init__ file contains
the public API. This makes it easier to separate public interface
from the internal implementation.